There’s not a secret anymore that our mobile devices use location services almost all the time. These apps work by using Wi-Fi and Bluetooth as GPS. Hence the question from title: what marketers will use for proximity advertising? Wi-Fi or Beacons?
So, there we go, at the root of the issue – not assuming risks and stay into the comfort zone or changing strategy and execute a marketing plan that could produce significant turbulence on consumers’ minds.