More than 2 billion people use Facebook every day to stay connected, to share and to learn. Whether you want to raise brand awareness, drive sales or both, social media advertising is becoming one of the most popular, and productive conversion channels. In this article, we discuss how we can integrate Facebook Modules to websites so that they can become one of the levers of a digital campaign.

A strong digital campaign has the power to boost brand awareness by engaging and inspiring online communities. The power of social media is undeniable.

Facebook Modules allow customers to endorse the products and websites through social media and this, in turn, lets others know of their activities and leads them to that product on that site.

Facebook Like module integrates the Like button anywhere on the website.  The customer can click on this button for sharing your work on their social networking profiles.

From the benefits of using Facebook Like buttons, we mention:

-          Ranking higher -Search engines calculate likes in website ranking

-          Making the website up to the modern standards

-          Easy to install- with just one click

The Facebook Share module enables website administrators to add a Facebook Share button to selected content type nodes on their websites. This module gives can determine:

-          content types to display the Facebook Share button on

-          whether to display the Facebook Share button on the teaser, full view, or both

-          what button type to be displayed (box_count, button_count, button, icon_link, or icon)

-          what share text to be displayed on the button (Share by default)

When the Facebook Share module is enabled for a content type, website viewers can click the Facebook Share button to share a link in their Facebook stream.

For the user, Share button allows him to spread the news of the website and products when he likes them. Using the Facebook Share module, there is no need for users to add and authorize an application on Facebook. They simply need to be logged into Facebook.

By using Facebook Share module, the administrator of the website can keep the track of the number of times that a link been shared on Facebook and he knows on what social networks the content of their websites is shared on.

Sharing humor: Deadpool and #KnowYourLemons- digital campaigns case studies

Implementing this buttons on the website is very important, but engaging users to use them is a matter of amazing content. And one of the biggest drivers of success for the modern social media campaign is creativity.

With 200 million impressions on social media and extensive organic media coverage, ‘Deadpool’ Marketing Campaign became Fox’s best performing Digital HD title to date.

The digital team was able to create a lot of content that wasn’t movie-based, but Deadpool -based, played by Ryan Reynolds. The outrageous, self-aware personality of the anti-hero allowed hilarious share-able content- from making fake clickbait gags like 43 Secrets the Internet Will Never Tell You About Kittens to the unprecedented use of Facebook Live streaming for connecting fans to the filmmakers. Each effort perfectly captured the tone of the film and got audiences noticeably excited. To keep all the platforms connected Facebook Share module was implemented on the dedicated page from Fox’s website.

Another good example of an engaging digital campaign is the #KnowYourLemons – a campaign designed to promote awareness of the various signs of breast cancer on Facebook. By using an everyday object to depict 12 different signs of breast cancer, the image cleverly gets around censoring rules and aims to help women overcome fears about checking their breasts, through friendly humor. Leading back to a specialized microsite that gave more information, the image included a quiz that viewers could take to see how much they were at risk. Facebook Share module was integrated to the website for sharing very important educational information about the subject.

In just three Facebook posts alone, the campaign had reached 7.3 million people, securing a substantial increase in donations for Worldwide Breast Cancer.