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The app fatigue and the Progressive Web App cure

PWA are high-functioning pages that are designed to look and feel like native apps. But one of the benefits is that they don’t require users to go to an app store and download them. They just live within the technology they use for webpages.

Forecast: Mobile ads will win 30% of global budgets until 2020

Mobile killed the desktop star because of rapidly switching on smartphones screens for anything – anywhere and anytime job.

What a call to action button can do for a brand

The biggest change call to action buttons was to put at users’ disposal a whole range of apps and assets, meaning a massive redirection of audiences to other sites and pages only at a log on move distance.

Influencers – from skepticism to trustworthiness. How to choose them right

Influencers are a hotbed for marketing nowadays. Even though a couple a years ago brands were reluctant to let their credentials to some unfamiliar individuals, now 51% of marketers trust the power on influencer marketing.

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