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Forecast: Mobile ads will win 30% of global budgets until 2020

Mobile killed the desktop star because of rapidly switching on smartphones screens for anything – anywhere and anytime job.

What a call to action button can do for a brand

The biggest change call to action buttons was to put at users’ disposal a whole range of apps and assets, meaning a massive redirection of audiences to other sites and pages only at a log on move distance.

Influencers – from skepticism to trustworthiness. How to choose them right

Influencers are a hotbed for marketing nowadays. Even though a couple a years ago brands were reluctant to let their credentials to some unfamiliar individuals, now 51% of marketers trust the power on influencer marketing.

The battle for children’s attention. Why brands should get an update regarding the dramatically changing kids needs

Innovation has a pivotal role when it comes to getting kids’ attention and get the product into their minds and souls. The brands that are successful are the ones that constantly develop and adapt quickly to innovation trends.

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