PWA are high-functioning pages that are designed to look and feel like native apps. But one of the benefits is that they don’t require users to go to an app store and download them. They just live within the technology they use for webpages.
The biggest change call to action buttons was to put at users’ disposal a whole range of apps and assets, meaning a massive redirection of audiences to other sites and pages only at a log on move distance.
Influencers are a hotbed for marketing nowadays. Even though a couple a years ago brands were reluctant to let their credentials to some unfamiliar individuals, now 51% of marketers trust the power on influencer marketing.