Nowadays a brand is trying more than ever to connect with it's users in a meaningful way.
The term UX (or user experience) is very popular these days. But what is UX and why everyone talks about it?
As budgets for digital campaigns and more personalized customer engagement strategies increase, advertisers need additional expertise in data analytics, content creation, and channel proliferation to improve ROI.
According to a Rapt Media survey, 83 percent of creatives say that creating content that is personalized enough is their biggest challenge in creating content.