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The app fatigue and the Progressive Web App cure

PWA are high-functioning pages that are designed to look and feel like native apps. But one of the benefits is that they don’t require users to go to an app store and download them. They just live within the technology they use for webpages.

Facebook and Instagram audience battle. Fake followers vs. real or expected results

For advertisers and brands, the number of followers and subscribers is an essential metric. For brands that want to build a link between their messages and influencers on the market have to take into consideration the pivotal metric - followers.

Some personalized audience experience made by LinkedIn: carousel ads

Even though the professional network has not kept up the pace of change as fast as the other competitors from social media field did, now LinkedIn improve its positions and introduces carousel ads up to 10 customized and swippeable cards within one ad.

Forecast: Mobile ads will win 30% of global budgets until 2020

Mobile killed the desktop star because of rapidly switching on smartphones screens for anything – anywhere and anytime job.

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