Gilt is an app that offers limited-time discounts on designer brands. More than 9 million users joined Gilt and the app can be accessed by anyone, anytime, free of charge.

Built-in "color" camera 

The ability to search automatically for apparel that matches the clothing you own is one of the greatest Gilt features.

The built-in "color" camera tool allows iPhone users to detect the color of an item of clothing they like and then can search on Gilt.com for pieces of clothing of similar colors.

This a good example of using the mobile tools in a creative and useful manner. 

AppleTV Demo Gilt by Michelle Peluso at Apple Special Event, Sept 2015

Time-sensitive sales

Mobile marketing is a major part of the Gilt business, more than 25 percent of its overall revenue comes from mobile selling. 

The innovation brought by Gilt is that offers users time-sensitive sales.

These flash sales make people want to buy fast before the offer expire. They see the offer in a small window and can purchase the item at a discounted price. That's why the user who buys from his smartphone has a considerable advantage when it comes to shopping wherever he is. 

In the near future, Gilt will add more mobile-exclusive features. When it comes to glasses shopping, will offer a feature that allows you to take a picture of yourself and superimpose with an image with the glasses you want to buy. With this innovative features, the apps try to decrease the numbers of refunds. 

Gilt App Review by mahalo.com

Other Gilt features: 

• A selection personally tailored to your likes and tastes, based on your shopping history and brand preferences 
• Luxury and designer brands, all up to 70% off retail
• New sales start every day with inventory refreshed daily — plus longer-lasting shops arranged by style, trend, and category
• More filters so that shoppers can automatically find items based on their sizes and preferred colors
• A selection personally tailored to your likes and tastes, based on your shopping history and brand preferences 
• Mobile-exclusive sales: Designer deals that you can only purchase on our app (because half the thrill is being first)
• Real-time reminders: Our app will notify you when sales start, when your waitlist items become available, and more.