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How to make people buy from you site. Simple changes of fonts and color may be critical

Consumers often rely on intuition when it comes to higher-risk decisions. That’s why simple changes of layouts, fonts, and colors can have profound implications for consumer experiences.

Leaders of the new wave. How Artificial Intelligence will change the way of making decisions

Many leaders perceive AI evolution as a threat to their acquired power and skills. What capabilities are going to be replaced by machines and which ones are going to remain essential.

Digital: the land of opportunities. Traditional vs. digital marketing and what we need to know

People don’t use to work anymore like they did before. They shop and communicate differently than some years ago. And this is due to the new requirements on the work field.

How to keep up with the changing consumer needs and expectations. Timeless brands that managed to stay relevant

Innovation seems to be the key-word of keeping up the pace with the dynamic audience. But is technology alone the tool to reach the unpredictable public?

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