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Digital: the land of opportunities. Traditional vs. digital marketing and what we need to know

People don’t use to work anymore like they did before. They shop and communicate differently than some years ago. And this is due to the new requirements on the work field.

How to keep up with the changing consumer needs and expectations. Timeless brands that managed to stay relevant

Innovation seems to be the key-word of keeping up the pace with the dynamic audience. But is technology alone the tool to reach the unpredictable public?

How push notifications will survive to the DISABLE button in 2018? Consumer survey research

Sometimes heavily annoying for daily user experience, push notifications remain the main reason consumers re-engage with an app.

For the love of art. Three examples of mixing art with digital in stunning campaigns

Who said modern art is obsolete? Three huge brands made a statement: art can be successfully combined with high-end techniques to create beautiful advertising campaigns.

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