Before the ecommerce era, the salespersons were relying on telltale hand gestures and facial expressions that came out without knowing. They were precious insights about consumers’ moods and helped the sales people to improve their activity.
The biggest change call to action buttons was to put at users’ disposal a whole range of apps and assets, meaning a massive redirection of audiences to other sites and pages only at a log on move distance.
The massive migration of content from a very well-known channel to the rising star – digital – started a couple of years ago. In a study back in 2016, IAB also mentioned an impressive rise of digital budgets.