Good visuals and reviews are the top arguments for which the consumers purchase a product. Those attributes give the users a solid view about the desired product. Content consistency matters as well and has the power of improving the product pages and out
Influencers are a hotbed for marketing nowadays. Even though a couple a years ago brands were reluctant to let their credentials to some unfamiliar individuals, now 51% of marketers trust the power on influencer marketing.
The viral content creators and chasers are the most likely to get in the trap of violation. When the organic traffic is not your target and the numbers with shady origins are on focus, then there is no predictability.